Using Figma, I was tasked with reworking an e-commerce website of my choosing. Over the past several years, I have gotten really into the outdoors, specifically hunting, and Carhartt is a brand that best represents that. I personally wear Carhartt and love their rugged, long-lasting clothing and branding.

I used the start of hunting season as a key point to give the site personality and to focus on Carhartt’s current line of hunting gear.