LOON HOTEL

In this project, I was required to build an entire hotel based on a single typeface family.

I chose Thermal VF, a versatile serif font that provided me with much success in the making of this fictitious brand. A big part of the project was to create several deliverables, like invoices, letters, and stationery found in the rooms. I also included toiletries and other accessories that would be found in a typical hotel room.

I decided to give my brand a northern and outdoorsy look because that’s what I find to be the most inviting to me in a hotel. Loon Hotel is a ski resort based in Lincoln, New Hampshire, that features many amenities and fun accents to bring the brand to life.