The Hens Den

A class project that required me to think outside the box. During brainstorming, I started a job at Foosackly’s in Tuscaloosa, and I got the idea to build a brand based on a simple chicken-finger box. My goal was to give the brand a medieval and royal feel, so I went with a bright yellow and purple color scheme. The brand features visual accents such as castles, crowns, and, of course, the shield.

For the project, I was required to build the brand, then create a food truck and website for the brand, which was super fun and very challenging.